AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Business Finance Apps on iOS in Australia
A look at how the top Business Finance & Business Solutions applications fared on iOS in Australia during Q4 2020, highlighting key trends in downloads and user engagement.
As the year 2020 drew to a close, the performance of Business Finance & Business Solutions applications on the iOS platform in Australia saw varying trends. This analysis, courtesy of data from Sensor Tower, provides a glimpse into the download, revenue, and user engagement patterns for the leading apps in this category during the fourth quarter.
Invoice2go: Easy Invoice Maker showed a notable increase in downloads, starting at 719K and peaking at 900K in mid-December, before closing the quarter with 774K downloads. Weekly active users fluctuated slightly, starting at 7.2K, with a high of 7.3K in mid-November, and ending the quarter at approximately 6.8K. Revenue for the app saw a peak of $53K in mid-December.
Intuit Inc.'s QuickBooks Accounting experienced a steady revenue stream, with a notable increase to $9K in the final weeks of November and December. Downloads for the app remained consistent, with a slight peak of 859K in mid-November, and weekly active users saw a gentle decline from 4.3K to 3.9K by the end of December.
Xero Accounting from Xero Ltd also had a positive quarter, with revenue peaking at nearly $10K in late November. Downloads saw a high of 2K in late October, while weekly active users started strong at 7K but dipped to 6.6K towards the end of December.
Another Intuit Inc. product, QuickBooks Self-Employed, showed a healthy revenue trend, peaking at $7.8K in late November. Downloads hit their highest at 657K in mid-October, but saw a decline to 295K by year-end. Weekly active users started at 5.4K and experienced a slight decrease to 4.9K over the quarter.
Lastly, Invoice Maker, Estimate Billdu by BILLDU LTD saw revenues fluctuate, with a peak of $5.4K in mid-December, while downloads remained relatively low compared to other apps in this analysis. Weekly active users showed a declining trend, starting at 364 and ending the quarter at 253.
For more detailed insights on these trends and other app performance metrics, Sensor Tower's comprehensive data provides an in-depth look at the Business Finance & Business Solutions category on the iOS platform.
